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The Total Economic Impact™ of the Microsoft commercial marketplace

February 20, 2024

In the dynamic landscape of today’s business world, there is an increasing need for various cloud solutions within organizations. However, the pursuit of meeting this demand can result in software as a service (SaaS) sprawl, leading to inefficient investments and excessive costs. Forrester’s research reveals that leveraging cloud marketplaces can effectively mitigate this challenge, offering organizations a way to strike a balance between speed and agility in their operations.

Will Kearl, Senior Director, Marketplace Product Marketing at Microsoft has released an excellent article that summarises the Forrester Consulting ‘Total Economic Impact™ study’ commissioned by Microsoft in 2023. The Study found that ‘the Microsoft commercial marketplace delivered customers a 587% return on investment (ROI) with a payback period of less than six months’.

Through a single trusted source, the Microsoft Marketplace facilitates the connection between customers and over 400,000 partners (and growing), streamlining and expediting business-to-business (B2B) tech commerce. Forrester Consulting conducted interviews with 10 customers actively engaged in the Microsoft commercial marketplace to assess and quantify the potential opportunities. Read more about that here

The Total Economic Impact™ of the Microsoft commercial marketplace
By Will Kearl Senior Director, Marketplace Product Marketing

Some quotes from the article

I can actually do procurement faster. I can make sure that my products get released faster, bringing benefits faster to the company.

Director of IT, Financial Services

We have readily available options for our suppliers that are already vetted and available. [Our teams] can adopt without having to go through elongated procurement processes, additional orders, and administrative processes.

Director of Global Supply Chain, Telecommunications

The Microsoft commercial marketplace has been really useful for fulfilling my day-to-day activities and facilitating my vendor relationships. …The contract and red tape is handled by Microsoft. I don’t have to go deep into my NDAs (non-disclosure agreements), legal documents, or contract redlining, and all those kinds of things.

Director of IT, Financial Services

It’s dollar for dollar. Whatever we spend, 100% of it goes to our spend commitment, and that was a huge deal. For some of [Microsoft’s] competitors, [that’s] not the case.

IT Sourcing Specialist, Manufacturing

Get started with marketplace

Cytrack delivers a suite of solutions on the Microsoft Marketplace, check out the following for more details:

CyReport Analytics and Reporting for Microsoft Teams

CyCX Contact Centre for Microsoft Teams