CyCX CRM & Case Management

The CRM built for Customer Experience.

Every customer record, every interaction, every case, natively connected to the desktop your agents already use. Serve, support and sell from one workspace, without the cost and complexity of an enterprise CRM.

Screenshot of CyCX CRM & Case Management showing a customer record with linked contacts, assets and cases.

  • OneUnified workspace
  • ZeroSeparate CRM needed
  • FullInteraction call insight
  • NativeCyCX integration

Where service happens, sales happen too

CyCX CRM & Case Management gives your team the full customer picture: who they are, what they own, every conversation and every open case, the moment an interaction arrives. It’s everything you need to serve, support and sell, without the pipeline forecasting, lead scoring and marketing modules that make enterprise CRMs costly and slow to deploy.

For many businesses, the front line is where revenue is won. The agent who resolves a service issue is often the one who books the next service, recommends the upgrade or secures the renewal. For some businesses, it’s the only sales touchpoint they have. CyCX puts that whole relationship on one record, so every conversation can build it.

One record for every customer relationship, and every conversation that builds it.

  • Know who you’re talking to

    Accounts, contacts and the products or assets linked to them.

  • Track every issue to resolution

    Cases with escalation, SLAs, tasks and live reporting.

  • Ask, don’t search

    Ask AI finds the right customers, cases and calls in seconds.

Two problems. One native solution.

Most businesses reach a point where spreadsheets and scattered systems stop working. The usual fix brings problems of its own.

Cost & complexity

You need a CRM, but not an enterprise one

Spreadsheets get outgrown fast, and in-house databases rarely have the APIs to connect to a contact centre. But the jump to a large enterprise CRM platform brings licence costs, long implementation projects and capability many businesses don’t need.

CyCX CRM is purpose-built and natively integrated: practical CRM and case management from day one, with no third-party licences.

Fragmentation

Agents managing customers across too many systems

Customer records in one place, cases in another, recordings somewhere else. Agents waste time hunting for context that should be in front of them when the call lands.

CyCX CRM links every call, recording, message and case to the customer record in a single timeline, inside the desktop agents already use.

Our philosophy: Easy In, Easy Out

Start fast. Grow on your terms. Your data is never locked in.

Easy In

Import your core customer data and go live from day one. No lengthy migration project standing between you and go-live.

Easy Out

If you grow into needing full-scale pipeline and marketing capability, export your data cleanly to the platform of your choice. Your data, your timeline, your choice.

Most customers never need to leave. But knowing the door is open makes starting an easy decision.

From contact to resolution in one place

A customer calls. Their record and open cases surface instantly, and a new case is raised with one click.

  1. Customer identified

    An inbound call triggers a screen pop. The customer record and open cases appear before the agent speaks.

  2. Case raised

    One click creates a case, with caller, agent, queue, timestamp and recording link captured automatically.

  3. Assigned & actioned

    The case goes to the right agent or team, with full reassignment and ownership history.

  4. Closed & visible

    Resolved with notes, the full history sits on the customer record and performance shows in CyReport.

Everything your front line needs, in one workspace

Every customer relationship, structured the way it really works.

Accounts & contacts

Accounts represent the organisation or household: a business, a family, a property. Contacts are the people linked to it, such as employees, family members and decision-makers. When any contact calls, agents see their own history and the full account picture, so no one has to repeat themselves.

Family record with linked contacts, assets and cases.

Link what customers own to the people responsible for it.

Products & assets

Assign products or assets directly to an account or contact to create a genuine service record. A family account can hold each member’s vehicle for service bookings and recalls. A trade customer’s purchased parts carry their warranty and repeat-order history. Every case can point to the exact item involved.

Vehicle record linked to a family account and contact.

A structured case record for every issue, from any channel.

Case management

Create cases during or after any call, chat, email, SMS or WhatsApp conversation, automatically linked to the account, contact and asset. Cases move through configurable stages, can be assigned to agents or teams, and keep every note, interaction and status change as a complete audit trail. Cases are closed, never deleted, so the history is always there.

  • Inbound & outbound calls
  • Call recordings
  • Web chat
  • SMS
  • WhatsApp
  • Agent notes
  • Outlook email (optional)

Interactions link to the customer record and case automatically where possible, one click where not.

Cases list with SLA status

See overdue cases before they become complaints.

Escalation & SLA management

Set target resolution times by case type, customer tier or industry requirement. Cases escalate automatically to a supervisor or specialist team on the rules you define, with clear visual warnings as an SLA approaches or is breached.

SLA compliance trend and breached cases

Turn every follow-up into a tracked task.

Agent tasks

Create tasks straight from a live interaction, with the source and context captured automatically. Link them to a case, contact or account, and manage them in My Tasks and Team Tasks. Statuses such as On Hold and Waiting on Third Party keep overdue alerts honest, and open tasks must be finished before a case can close.

Screenshot: My Tasks view

Performance visibility at every level, in the CyReport platform your team already knows.

Reporting & analytics

Report on case volume by period, queue, agent and category; resolution time and SLA performance; agent workload; open and overdue cases; and the calls, messages and recordings behind each case. Filter and group by your own custom fields, such as fault type or product line. A CyDesk widget gives agents at-a-glance case status without leaving their working screen.

Performance visibility and reporting

The full conversation behind every case.

Call Interaction Report

CyRecord transcription, sentiment and coaching data appear right alongside the case and customer record. Read exactly what was said without replaying the recording, see how sentiment changed over time, and connect coaching directly to real customer outcomes.

Call Interaction Report

Ask a question. Get the answer, not a search screen.

Ask AI

Ask AI works across accounts, contacts, assets, cases and call transcripts together. Agents and supervisors can ask in plain language:

  • “Find calls where the case is unresolved and the customer sounded angry.”
  • “Show me cases where the SLA is overdue.”
  • “Which of my accounts have a vehicle due for service this month?”
  • “Show every case linked to this part number in the last 90 days.”
Ask AI

Adapt to your business without a developer.

Custom fields

Administrators define custom fields that appear on every case form, using text, dropdown, date picker and checkbox types, with different field sets per case type such as support, billing or complaints. Custom fields flow straight into CyReport for filtering and analysis, and no professional services engagement is needed.

  • Automotive: vehicle make, model, VIN and service history against the account.
  • Real estate, financial services & membership: property details, policy numbers or membership tiers.
  • Trade & field services: equipment type, install date and warranty status.
Custom Field Manager

One platform. Pick the modules you need.

Built into the agent desktop

CRM and cases live inside CyDesk, with screen pop on every inbound interaction. No second window, no swivel-chair.

Case Management is optional

Start with accounts, contacts and assets, then switch on Case Management and Agent Tasks when you need them.

Standalone or alongside your CRM

Run it as your customer system of record, or next to an existing CRM as the operational layer for your contact centre.

No third-party licences

CRM and case management are part of CyCX, not a separate subscription.

Your storage, your rules

For data residency or security requirements, the CRM contact database can be held in a customer-designated storage location instead of Cytrack’s default environment.

Open to your AI

The CyCX MCP Server connects customer and case data to Microsoft Copilot Studio and Anthropic Claude.

Australian-made

Designed, built and supported by Cytrack on the Gold Coast since 1995.

Made for service-led businesses

Industry How it’s used
Automotive & dealer groups Vehicles assigned to each family member; service bookings, recalls and enquiries linked to the right car and contact.
Trade, parts & field services Parts and equipment on the account; warranty, service history and repeat orders tracked against the right item.
Financial services & membership Policy numbers and membership tiers on the account, with SLAs matched to customer priority.
Real estate & property Property details on the account; enquiries and maintenance cases tracked per property.

Why businesses choose CyCX CRM & Case Management

  • Built for customer experience: CRM and case management in one, without enterprise cost or complexity
  • Account/contact architecture with products and assets for service context
  • Optional Case Management with escalation, SLA tracking and dashboards
  • Every channel on one timeline: calls, recordings, chat, SMS, WhatsApp, notes and email
  • Call Interaction Report linking transcription and coaching to every case
  • Ask AI for instant, conversational access to customers, cases and calls
  • Custom fields for your industry, no developer required
  • Easy In, Easy Out: fast to start, clean to export if you outgrow it
  • Works standalone or alongside an existing CRM

Frequently asked questions

Can we use it for sales as well as service?

Yes. Agents see who the customer is, what they own and every past conversation, so service calls naturally become sales conversations: bookings, renewals, upgrades and repeat orders. It doesn’t include pipeline forecasting, lead scoring or marketing automation. If you grow into needing those, Easy Out means your data exports cleanly.

Can it work alongside our existing CRM?

Yes. Run it as your only customer system, or alongside an existing CRM as the operational layer for your contact centre.

Do I need Case Management to use the CRM?

No. Case Management is an optional module. Accounts, contacts, assets and Agent Tasks work without it.

Which channels can create a case?

Calls, chat, email, SMS and WhatsApp: any interaction handled in CyCX.

Can we add our own fields?

Yes. Configurable fields let you align accounts, contacts and assets to your industry without custom development.

How quickly can we get started?

Core customer data imports quickly, so you can be running from day one, with no lengthy migration project.

Where is our customer data stored?

In Cytrack’s environment by default. For data residency or security requirements, the contact database can be stored in a customer-designated location.

One workspace. Every customer. Every case.

Book a 30-minute demo and we’ll show you CyCX CRM & Case Management with your own use cases.