{"id":6219,"date":"2021-11-15T12:20:59","date_gmt":"2021-11-15T02:20:59","guid":{"rendered":"https:\/\/www.cytrack.io\/wpv6\/?p=6219"},"modified":"2021-11-18T08:22:37","modified_gmt":"2021-11-17T22:22:37","slug":"here-is-why-you-need-business-intelligence-for-your-contact-centre","status":"publish","type":"post","link":"https:\/\/www.cytrack.io\/wpv6\/here-is-why-you-need-business-intelligence-for-your-contact-centre\/","title":{"rendered":"Here is why you need business intelligence for your contact centre"},"content":{"rendered":"<h4>To measure is to know<\/h4>\n<p>It was the scientist Lord Kelvin who said,<\/p>\n<h3 class=\"quote\">When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meagre and unsatisfactory kind; it may be the beginning of knowledge, but you have scarcely in your thoughts advanced to the stage of science.<\/h3>\n<p>For contact centres, this holds great importance.<\/p>\n<p>If you are not measuring your key performance indicators in real-time, how can you expect to meet the needs of your customers, continually improve your customer experience, or respond to every new business opportunity?<\/p>\n<p>72% of millennials expect a company to respond to them <span style=\"text-decoration: underline;\">within 1 hour<\/span>.<\/p>\n<p>30% expect an answer <span style=\"text-decoration: underline;\">immediately<\/span>.<\/p>\n<p>The millennial demographic constitutes the largest consumer demographic in history with more spending power than any other generation.<\/p>\n<p>As customer demands continue to increase and businesses don\u2019t employ the right intelligence and technology, companies will lose business and level of trust in the market.<\/p>\n<hr \/>\n<h4>The age of Business Intelligence and Insights<\/h4>\n<p>Today&#8217;s contact centres generate a blistering array of data, but many organisations are not leveraging it to its full potential. Making use of this data is essential to:<\/p>\n<ul>\n<li>improve the customer experience;<\/li>\n<li>optimize sales and marketing funnels;<\/li>\n<li>increase customer retention;<\/li>\n<li>improve staff morale and retention; and<\/li>\n<li>improve ROI.<\/li>\n<\/ul>\n<p>You need to know why customers contact your business, what problems they encounter, and their common questions that give us valuable insight into the entire customer journey.<\/p>\n<p>You also need to understand agent performance and challenges in order to improve the agent experience and ultimately improve your contact centre efficiency.<\/p>\n<hr \/>\n<h4>Where does this intelligence come from?<\/h4>\n<p>Customer and agent information comes from many places, including:<\/p>\n<ul>\n<li>Customer automatic call distribution and omnichannel message queues<\/li>\n<li>Agent performance stats<\/li>\n<li>Workforce Management (WFM)<\/li>\n<li>Voice Recordings and Analytics<\/li>\n<li>IVR\u2019s<\/li>\n<li>Web Chat<\/li>\n<li>Social Media<\/li>\n<\/ul>\n<p>Collating, cleansing, and organising this data for decision making is a crucial first step. Confident decision-making then requires a full suite of synchronised CX and BI solutions:<\/p>\n<ul>\n<li>BI reporting<\/li>\n<li>Dashboards<\/li>\n<li>IVR and voice analytics<\/li>\n<li>Agent evaluation and training<\/li>\n<li>Customer satisfaction surveys<\/li>\n<li>Activity tracker<\/li>\n<\/ul>\n<hr \/>\n<h4>BI reporting<\/h4>\n<p>Call accounting, call reporting, TIMS or business intelligence? Whatever you call it, we call it CyReport &#8211; our powerful business reporting solution for telephony systems. The browser-based user interface delivers reporting information via a large suite of intelligent reports.<\/p>\n<hr \/>\n<h4>Dashboards<\/h4>\n<p>The sizzle is in the dashboard! Exciting features include a browser-based user interface, a massively extended range of statistical power, a new range of graphical widgets, customisable dashboards with drag &amp; drop design interface and custom alerts.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-6225\" src=\"https:\/\/www.cytrack.io\/wpv6\/wp-content\/uploads\/3-bi-wallboard-600x436.jpg\" alt=\"wallboard image\" width=\"600\" height=\"436\" srcset=\"https:\/\/www.cytrack.io\/wpv6\/wp-content\/uploads\/3-bi-wallboard-600x436.jpg 600w, https:\/\/www.cytrack.io\/wpv6\/wp-content\/uploads\/3-bi-wallboard-768x558.jpg 768w, https:\/\/www.cytrack.io\/wpv6\/wp-content\/uploads\/3-bi-wallboard-400x291.jpg 400w, https:\/\/www.cytrack.io\/wpv6\/wp-content\/uploads\/3-bi-wallboard.jpg 776w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h4>IVR and voice analytics<\/h4>\n<p>The next generation of enterprise communication includes AI-powered speech analytics. This is a powerful tool to monitor your Brand Health, Competitive mentions, and the Customer Journey through your call centre! Visualize call data like customer sentiment, product feedback, website confusion, or FAQs!<\/p>\n<hr \/>\n<h4>Agent evaluation and training<\/h4>\n<p>Your team is your most expensive and valuable asset. CyCoach enables you to build skills, confidence and performance through consistent professional assessment, feedback and direction.<\/p>\n<p>As you know, your people act on the front line and are the face of the company. They deliver the \u2018moment of truth\u2019 which determines a customer\u2019s perception of and reaction to your business. \u2018Moments of truth\u2019 can make or break your organisation\u2019s relationship with your customers.<\/p>\n<p>It\u2019s a challenge for businesses to deliver training consistently and, equally important, evaluate, provide feedback and continue the growth of skills after initial onboarding.<\/p>\n<hr \/>\n<h4>Customer satisfaction surveys<\/h4>\n<p>There is a gold standard for companies who want to translate customer experience into profitable growth. It\u2019s called Net Promoter.<br \/>\nWe recommend the Net Promoter Score as the metric to determine the highest impact on your Customer Experience. Therefore, we have developed a powerful but simple customer satisfaction survey tool that enables you to ask your customer questions that request a simple 1-10 score.<\/p>\n<hr \/>\n<h4>Activity tracker<\/h4>\n<p>Our Activity Tracker improves productivity and security for customers by closely reporting the productivity of their team.<\/p>\n<p>Activity Tracker works by reporting when \u2018non approved\u2019 applications are being used and for how long. Use of Facebook, online movies, blogs, social media, and news reading represent a huge cost and loss of productivity to the business.<\/p>\n<hr \/>\n<h3>Time to take control<\/h3>\n<p>As Lord Kelvin would say, \u201cif you cannot measure it, you cannot control it\u201d.<\/p>\n<p>For contact centres to work for you and your business, benchmarking and improving your customer and agent experience is incredibly important.<\/p>\n<p>Take full control of your contact centre today by implementing Cytrack business intelligence tools.<\/p>\n<p>Fill in the form below to find out more and get started:<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To measure is to know It was the scientist Lord Kelvin who said, When you can measure what you are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Here is why you need business intelligence for your contact centre<\/title>\n<meta name=\"description\" content=\"Not measuring your KPIs in real-time? 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